Design // it’s at the core of what we are, what we do; research and passion, fact and intuition, connecting you with them.


Design is the glue that will bind all our future products and services. It’s what we do best and we have proven ourselves to be more than capable of.

With any project, the most important concern is to understand the ‘problem’ or ‘opportunity’ presenting itself. There simply isn’t any point in solving a problem that doesn’t exist or which doesn’t have the correct priority associated with its budget.

Over the years we have refined our working practices, but kept the overall process very simple. Even with the smallest of budgets we will engage with every step of the process, otherwise, we’re only dealing with aesthetics, and that’s not helping our clients.

1. Discovery

We look at what’s there now – what your competitors are doing, what the consumer or audience is responding to and what they want, where the market is heading. We also look at the client – gauge their environment and set of beliefs – our solution will always have to be honest and reflective of our client.

2. Generation

Time for the markers and paints... We develop ideas, visuals, concepts that reflect your message and connect to your audience. We gauge your reaction and their reaction; we respond in an iterative process that only reaches a conclusion when we’ve arrived at a solution that emotionally engages your audience with your brand.

3. Implementation

Your car is built, it’s ready for the road; we’ll help you start it up, show you how to keep it on the road, how to refuel your brand, adapt to the corners, to the obstacles. After all, your brand will embark on many journeys – it’s important to keep it fit for the road.

So that’s essentially what we do. We believe design is vital to the success of a company, but don’t take our word for it; data from the Design Council National Survey of Firms 2005, previously published as Design in Britain, shows that:

  • Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
  • More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of UK companies overall. 83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46%.
  • Design is integral to 39% of rapidly growing companies but to only 7% of static ones.
  • 80 per cent of design-led businesses have opened up new markets in the last three years. Only 42% of UK businesses overall have done so.
  • A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.